Bosch HP12W-Li

Spring 2022

A solution designed to promote the use of ear protection for power tool users, reducing the effects permanent hearing damage

“Never forget your humanity, and respect human dignity in your dealings with others.”

Robert Bosch, 1920

Overview

Headquartered in Germany, Bosch is a long standing household name in the power tool industry. Bosch tools exemplify classic german design, focusing on functionality, efficiency, and comfort.

History

In 1886, Robert Bosch founded the “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart, Germany. This was the birth of the company we know today as Bosch.

Since the beginning, it was characterized by innovative strength and social commitment.

bosch.us

Brand Identity: Bosch Blue Line

  • Blue body

  • Black/Grey trim

  • Red accents to highlight key areas and touch points

Noise Exposure & Hearing Protection

  • ~51% of all construction workers have been exposed to hazardous noise

  • Of that 51%, 52% report not wearing proper ear protection

Hearing Loss & Tinnitus

  • ~14% of all construction workers have hearing difficulty

cdc.gov

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